Hello loyal Crest customers,

We’re excited to share an update about the future of our coffee
lineup. As operating a small local business has become more challenging, we took time to refocus on what matters most—quality, value, and you.

After reviewing our legacy brands, we found that several of our premium coffee lines now overlap in selection, quality, and price. To simplify and strengthen our offerings, we’re consolidating our brands.

Effective today, the Crest Series will be retired and replaced by our new specialty brand: Tug 6. Inspired by our 50+ years of craft roasting in British Columbia, Tug 6 celebrates everything we love about specialty coffee and our home province.

We’ve been slowly adjusting our coffees over the past few years to prepare for this transition. Below is a list of Crest coffees and their identical Tug 6 replacements.

Reserve Espresso -----> Beachcruiser Espresso

SWP Decaf -----> Off the Hook SWP Decaf

Ethiopia Single Origin -----> Ethiopia Guji Washed

Blindside Espresso ----> Freestyle Espresso

Colombia Tejo ----> JoAnna’s House Dark

Black Horse -----> Seasonal Ethiopia Natural Wush Wush

Guatemala Milagro ----> Guatemala