Craft coffee, also known as artisanal coffee, refers to coffee that is meticulously sourced, roasted, and brewed with a focus on quality, flavour, and sustainability. The journey of craft coffee starts from the coffee farms where beans are grown with care, often following organic and fair trade practices. This ensures that the beans are of the highest quality and that the farmers are compensated fairly for their hard work.

Quality Sourcing: Craft coffee begins with beans that are sourced from specific regions known for their superior quality. These regions include Ethiopia, Colombia, Brazil, and Guatemala, among others. The beans are often single-origin, meaning they come from one specific location, allowing for distinct flavour profiles.

Artisanal Roasting: The roasting process is an art in itself. Craft coffee roasters take great pride in their roasting techniques, often roasting in small batches to ensure that the beans are roasted to perfection. This process highlights the unique characteristics of the beans, bringing out flavours that are often lost in mass-produced coffee.

Sustainability: Sustainability is a core principle of craft coffee. From the way the beans are grown to the packaging used, every step is designed to minimize environmental impact. This includes using biodegradable packaging and supporting coffee farms that employ sustainable farming practices.

Flavour Profiles: One of the most exciting aspects of craft coffee is the diverse range of flavour profiles. Depending on the origin and roasting process, you can experience notes of chocolate, fruit, nuts, spices, and more. Each cup of craft coffee is a sensory experience, offering a depth of flavour that is unparalleled.

1. Selecting the Beans: The first step is choosing high-quality beans. Look for beans from reputable roasters who focus on quality and sustainability. Pay attention to the roast date on the package – fresher beans will provide a better flavour.

Check out our selection of craft coffees for you to start with.

2. Grinding the Beans: Grinding your beans just before brewing is crucial for preserving the flavour and aroma. Invest in a good-quality burr grinder to achieve a consistent grind size. The grind size will vary depending on your brewing method:

• Coarse Grind: Ideal for French press and cold brew.

• Medium Grind: Suitable for drip coffee makers and pour-over.

• Fine Grind: Best for espresso and Aeropress.

3. Measuring the Coffee: Use a kitchen scale to measure your coffee and water accurately. The general rule of thumb is to use a coffee-to-water ratio of 1:15 to 1:18, depending on your taste preference. For example, for every 15 grams of coffee, use 225 grams of water.

4. Choosing Your Brewing Method: There are several brewing methods you can choose from, each offering a unique way to experience craft coffee:

• French Press: Known for its rich and full-bodied flavour, the French press is a popular choice for craft coffee enthusiasts. Add coarsely ground coffee to the press, pour hot water, and let it steep for about 4 minutes before pressing.

• Pour-Over: This method involves pouring hot water over coffee grounds in a filter, allowing the water to extract the flavours as it drips into a carafe. It’s known for producing a clean and nuanced cup of coffee.

• Aeropress: This versatile method uses air pressure to force water through the coffee grounds, resulting in a strong and flavorful brew. It’s quick, portable, and perfect for experimenting with different recipes.

• Espresso Machine: For those who enjoy bold and concentrated coffee, an espresso machine is the way to go. It uses finely ground coffee and high pressure to extract a rich and intense shot of espresso.

5. Brewing the Coffee: Regardless of the method you choose, it’s essential to use filtered water heated to the right temperature, the general rule of thumb is 195-205°F or 90-96°C for optimal results.

6. Enjoying Your Craft Coffee: Once your coffee is brewed, take a moment to savour the aroma before taking your first sip. Notice the different flavour notes and how they change as the coffee cools. Craft coffee is meant to be enjoyed slowly, allowing you to appreciate the complexity and craftsmanship that went into every cup.

Reserve Espresso | 6 Time Golden Bean Medal Winner: Our best-selling espresso blend is crafted from coffees directly imported from our dedicated partners in Cauca, Colombia; Lintong, Sumatra; and Minas Gerais, Brazil. Each component is carefully processed and selected for its ability to produce a sweet, well-balanced flavour and an exceptional mouthfeel.

Guatemala Milagro | 4 Time Golden Bean Medal Winner: Sourced from the lush highlands of Guatemala, this coffee embodies the rich heritage and meticulous craftsmanship of its region. The medium roast enhances its natural sweetness, delivering a smooth and balanced cup that is perfect for any time of the day.